04/23/2009
N3L OPTICS BRINGS SPORT PERFORMANCE SUNGLASS SHOP TO NORTHPARK CENTER
Dallas, TX, April 23, 2009 — N3L Optics is excited to announce the grand opening of its interactive sunglass store at the NorthPark Center in Dallas, Texas. N3L (Newton’s 3 Laws of Motion), has been designed for the athlete and outdoor enthusiast and features an unrivaled selection of performance optics from the World’s leading sunglass manufacturers including Oakley, Ray-Ban, Fox, Revo, Maui Jim and Smith Optics.
“N3L is committed to educating each customer on the benefits of performance optics,” says Kendra Reichenau, Senior Vice President of N3L Optics. “As an authentic sport performance sunglass retailer, we are thrilled to bring a fresh approach to the Dallas marketplace and look forward to helping each customer find the sunglass that is ideal for their active lifestyle.”
N3L’s “Learn, Experiment, Fit” approach utilizes playful and informative technology to simulate real-life conditions. This unique offering combined with N3L’s technically trained team gives Dallas residents the insight and ability to experience the benefits of the latest in high-performance eyewear before leaving the store.
N3L’s interactive shopping experience includes:
N3L Smart Mirror—Using RFID technology, N3L’s “Smart Mirror” instantly identifies the sunglass that a customer is wearing and displays key product features and performance specifications. Customers can also use the Smart Mirror to capture a photo of their new sunglasses to email friends and family.
Newton Immersive Display— Tap into N3L’s 22” touch screen display to find the right sunglass for a customer’s active lifestyle. Discover the latest in performance optics by environment, sport or brand and test a selection against simulated outdoor environments.
Explorer Chamber— N3L’s “Explorer Chamber” is an environmental simulator that allows customers to test a specific sunglass under varying light and airflow conditions. The Explorer Chamber also enables customers to measure the proper fit against winds speeds capable of reaching 35 mph.
N3L Custom Fit Station—N3L’s highly trained staff will help Dallas customers build their own sunglasses to ensure that the chosen eyewear is uniquely equipped to the customer’s lifestyle.
N3L Optics first introduced the sport performance sunglass retail store concept in Denver, CO in May 2008. Since then, N3L has opened three new locations in El Paso, TX, San Mateo, CA and Orlando, FL. For more information, please visit the N3L website at N3LOptics.com.






